Schmitt Jewelers History


The story of Schmitt Jewelers is a unique blend of family history, American ingenuity, and a commitment to the advancement of jewelry industry technology.

The founders of Schmitt Jewelers followed an opportunity in 1970 to locate to the burgeoning city of Phoenix, Arizona where economic growth, climate and hospitality promised success for a family jewelry business. As the Phoenix rises, so did Schmitt Jewelers. The business steadily grew from an unassuming mom and pop operation to an industry-leading, cutting-edge retail jeweler specializing in custom jewelry design and on-site manufacturing.

For nearly 50 years, Schmitt Jewelers has been serving the Phoenix area neighborhoods of North Central, Paradise Valley, Arcadia and beyond with its unique jewelry selections, superior customer service and fine craftsmanship of distinctive custom pieces.

The Schmitt brothers, who own and operate the business, credit much of Schmitt Jewelers’ success to the early decisions made by their parents, who founded the business on honest, ethical practices and providing stellar customer service. The Schmitt’s also credit the store’s longevity to their willingness to embrace the advancements of their industry’s technologies, allowing Schmitt Jewelers to become an industry leader in how it enhances a jewelry customer’s experience in and out of the store.

Larry Schmitt. Our father. Our mentor

Larry may have grown up in a small town in Iowa, but he surely had big dreams. After attending Loras College in Dubuque,
he began his love of jewelry and became a Horologist (Watchmaker). In 1970, he and his wife, Marie,
made the move to Phoenix with their four small children. At that point, Larry took a bigger leap of
faith and opened Schmitt Jewelers. His greatest love, beyond his family, was people. He loved
engaging in personal conversations in business and out in the community. He recognized his good
fortune and paid it forward in many ways, including working with the Society of St. Vincent de Paul
– an organization he cherished. Later in life, he married Ann Secrest and they both were awarded
with St. Vincent de Pauls’s Bob Russell Lifetime Achievement Award.

Many of our customers had the good fortune of knowing and working with our father, Larry. He
passed away on November 9, 2017. He was what we consider to be a true gem in our lives, and in
Phoenix.